Most advice about selling art starts in the wrong place. It starts with strategy - pricing formulas, content calendars, the right way to talk about your work online, etc. And that is useful. But if you've ever followed the advice and still felt like something was off, like the business side of your work doesn't quite sound like you, there's a reason for that.

Selling is not where the real work begins.

The study of how the brain and body respond to art. And it confirms what artists have always sensed: your intention isn't a concept. It lives in the work. In what you emphasize, what you refuse, what you leave rough, where you take the risk and where you don't.

Jens Galschijøt’s, The Orange Plague

Earlier this year, two sculptures of Donald Trump appeared in the world within months of each other. Same subject. Completely different artists, intentions, and outcomes. And together they make one of the clearest arguments I've seen for why knowing your values - before you take the commission, before you price the work, before any of it -is what holds a creative life together.

It All Begins Here